#ThisFlag is driven by a desire to maintain professionalism and integrity in all its activities. It is an issue driven movement that empowers citizens to make informed decisions using social media, professional analysis of technical issues, citizen debate, simplified messaging and a series of other strategic and tactical interventions.
#ThisFlag is guided by the following values:
- Integrity: #ThisFlag will promote transparency and good corporate governance
- Dignity: #ThisFlag will work for the dignity of every Zimbabwean
- Boldness: #ThisFlag will hold government to account without fear or favour
- Non-Violence: #ThisFlag is a proponent of peaceful activism and abhors violence
- Citizenship: #ThisFlag advocates active and responsible stewardship of our country, its resources and people
- Diversity: #ThisFlag embraces all of Zimbabwe’s citizens