About Us

Vision: Our vision is a Zimbabwe where citizens are emboldened to speak out, ask questions and act against corruption, injustice and poverty.


Mission: Speak. Ask. Act. #ThisFlag Citizens’ Movement is dedicated to empowering and partnering with citizens of Zimbabwe as we engage and participate in national issues that affect our livelihood.


#ThisFlag was founded by Pastor Evan Mawarire on the 19th of April 2016, a day after Independence Day celebrations. Disillusioned and frustrated by the failed aspirations represented by the national flag of Zimbabwe, Evan took to a camera and decided to speak out, ask questions and act against corruption, injustice and poverty. He encouraged Zimbabweans to be bold in speaking out and seeking accountability from the Government that should serve them. It is from this moment of reflection that #ThisFlag was born.


#ThisFlag belongs to every citizen of Zimbabwe. #ThisFlag is our vision for a better Zimbabwe that lives up to the ideals promised to all citizens at the dawn of Independence in 1980. A Zimbabwe with a thriving economy, education and healthcare for all, equal opportunities regardless of race, gender, religion or political affiliation - a Zimbabwe that protects the rights and freedoms of all citizens as enshrined in the country’s Constitution.


#ThisFlag Citizens’ Movement is guided by six core values and encourages citizens to be actively engaged in holding the government, opposition parties and the citizens themselves to account through the promotion of transparency, good governance and the adherence to the Constitution of Zimbabwe.


#ThisFlag promotes non-violence and advocates for action that is peaceful and lawful. #ThisFlag is not politically affiliated and is non-partisan